Little Known Ways You Can Up Your Algorithm


Contributed by Kimberly Olson

Nationally renowned social media expert Kimberly Olson, PhD, CNC, CPT is a business blogger, success coach and in a leadership position within her current network marketing company. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they’ve always wanted.

 

 

 

The word algorithm may sound intimidating but don’t let it be. It simply means different social media platform’s methods to determine who they’ll show your posts to, how popular they’re trending to be and if you’re posting relevant content. Let’s look at some little known ways you can up your algorithm.My favorite algorithm hack is to learn how to create engaging posts right off the bat. This is especially important with Facebook and Instagram, as they’ll decide within about 10-30 minutes whether or not to show your post to the rest of your friends or followers. Prompting in your post description or live, “drop ____ in the comments, put YES below if you agree, etc.” are all good ways to encourage immediate engagement.

 

Your next task is to really pay attention to what your audience is responding to. Are they digging your inspirational quotes and asking for more? Or are you hearing crickets when you share something from your company directly? Really watch and take stock of what’s working and what isn’t. Then literally all you have to do is share more of what they want and less of what they don’t want.

 

And my last tip is to interact with your post so that the algorithm favors you. When someone comments on your post, don’t just like it or react, reply back. Better yet, go over to their profile page and comment on their posts. The whole entire point of these platforms is to be social, so don’t forget about getting to know your followers and instead be solely focused on just what you have to offer.

Social Media Daily Checklist for the Busy Mom: Got 15 minutes a Day?


Contributed by MARINA SIMONE

In 2012, I received THAT CALL. An old boyfriend from high school asked me if I was happy with my financial situation if I was happy at my job and I said NO! He asked if I understood residual income and asked if I kept my options open when it came to making money. Ummmmm yes!

For 2 years I grinded with this company! I gave it every bone in my body! This was it! I could taste my retirement! I could make tons of money and be home with my daughter!  UM yea no!

I didn’t make a $. I actually spent more than I was making. I grew resentful of the industry and felt like I was sold a dream!

Looking back, I NOW have gratitude.

March 2014 I was approached again. This time I was READY. Nothing was getting in my way. This was my SHOT! My families SHOT at success and I made the choice to take this to the top. In 4 short months, I became the top 12 income earner in my company!

 

 

How many times a day should I post on social media? What should I be posting? I am getting lost in the Facebook world!

 

How much time should I spend on Facebook? Sound familiar?

 

How can I plan my week without scrabbling around, trying to feed the kids, meal plan for the week, and maybe fit in brushing my teeth LOL (newborn mom life)?

 

I have created this SOS Facebook Tracking guide to help you attract leads daily and follow to boost your posts up in the algorithm. But before you dive into this episode, don’t forget to grab this weeks free download, my SOS Facebook tracker. Click here to grab your free download.

 

In this episode I will share with you How to properly use my SOS Social Facebook Tracker to leverage yourself to attract more leads and influencers your way. I will also share the 10-4-1 rule with you and my favorite app that helps me with my content creation.

 

I legit am going to share with you my posting strategy so it can help you find your own MOJO when it comes to posting on social media. This will help you with your Daily method of operation!

 

 

This SOS tracker is for you to plan and plug your content in.

 

Click here to watch the full training episode

 

Sundays are my family days along with meal planning. After my daughter gets to bed (maybe baby Madelyn too, you know what it’s like having a new born LOL) I take the time to plan out my week.

 

For instance, if you find something Educational during the week that you enjoyed, you can use this to expand on next week. I keep the same theme through out my stories as well (for example when my blog publishes on Monday, that whole week I plan content around that blog subject).

 

It’s great to have your content flow. Once your content flow it makes people feel like you are taking them on a journey.

For example, let’s say you read a book this week on X, choose a topic from that book to expand on for the week. Spend some time planning and figuring it out.

 

One thing I want you to remember during this planning is that it is not all going to come to you at once. It’s going to take some time to master but start thinking like a professional social media influencer.

 

What is the 10-4-1

 

You make NO MORE THAN 16 posts a week on Facebook, I personally do anywhere from 12-15 including Facebook lives.

 

The 10-  

These are 10 Generic posts following the SOS Tracker. Empower posts, Educational posts, and Entertainment posts.

 

The 4-

These are the indirect posts about your business or product. For example you can do two indirect product posts and two indirect business posts. Here are a couple of examples to show the differences

 

Indirect Product post examples:

Anti-Aging/Skin Care: You can expand on the fruits and berries that you can eat that make your skin clear.

Weight loss: “What’s the one thing that holds you back from getting into the pants you always wanted to wear from back in the day?”

Indirect Business Post idea: “Have you ever referred someone and got paid for it?”

 

The 1-

Direct post where you ask people to get inside your Facebook group or about your product/business with out saying the name of your company or product. An example would be making a post about the benefits of your product (Direct Product Post) or making a post about a webinar coming up (direct business post).

This rule will go hand in hand when following the SOS Tracker.

 

 

Example Posting Formula

 

Monday – 1 post in the AM and 1 post in the PM with a Facebook live

 

Tuesday –  1 post in the AM and 1 post in the PM

 

Wednesday – 1 post in the AM and 1 post in the PM with a Facebook live

 

Thursday- 1 post in the AM and 1 post in the PM

 

Friday- 1 post in the AM and 1 post in the PM

 

Saturday and Sundays – I create 1 post and stick to 10 Facebook stories. I never do an indirect or direct post on the weekends because I’ve noticed there is not much engagement on these posts on the weekend.

 

Now, during the week when you have the two post options and  your morning post is BLOWING UP and getting a lot of engagement, I recommend not posting at night. I still do the Facebook live since my engagement is up. You don’t want to compete with your previous post.

 

Does that make sense? The post that has created a lot of engagement is going to stay up in the algorithm and if you make another post this will pull people away from the one that’s getting the most engagement.

 

 

 

Example Social Media Post Themes for the Week

 

Mondays = Motivation

Tuesdays = Tutorial or Testimony

Wednesday = Wealth Wednesday (Business Related)

Thursday = Throwback Thursday/Share Testimony if you didn’t on Tuesday

Friday = Freedom Friday

Saturday/Sunday = Family Fun and Share your weekend

 

Now, don’t tell people “Today is Freedom Friday” LOL you just set this in place so when you are planning out your content for the week you know exactly what to be posting.

 

My Favorite Planning App

 

Here is my favorite app I love to use when creating my posting schedule for the week that way I am not scrabbling around trying to figure out my content.

 

  1. Evernote – This app allows you to get your ideas out of your brain aka brain dumping. I don’t know about you but sometimes I think of posts out of the blue and this helps me write down so I don’t forget it! You can absolutely use this for your Facebook/Instagram live ideas, story planning, blog posts, and even training’s for your team.
      • Maybe there is an article you stumbled across, you can copy that link and paste it into Evernote.
      • Maybe you want to save your content to re purpose it at another time. Evernote is the way to go.
      • PLUS there are different plans you can choose from depending on your budget.

 

Basic –  This is the free version which allows you to take notes and attach PDFs, files, docs, and images. You can stay organized by searching and finding your notes, creating tags and sort your files. This version also allows you to share with one or more friends while restricting editing options.

 

Premium – This plan is $7.99 includes all of the basic plan PLUS allows you to forward emails into your Evernote, scan and create contacts, annotates PDFs, allows you to search text in PDFs, see history of your notes, turn a note into a presentation and so much more!

 

Business – Minimum of 2 users at $14.99/mo/user and includes all that is in Basic and Premium. The main difference of this is that it you have Team collaboration and administration options.

(You can check out more details by clicking here.)

 

Hope you found this helpful and don’t forget to grab your FREE SOS Tracker download so you can plan your week accordingly mama!

Let’s Slay Online Sales!

Xo,

Marina Simone

 


More Resources for you to Slay Online Sales: 

 

ART of Recruiting Workshop- 

Click —> here to learn more

Are your prospects smelling desperation when you send them a private message?  In this workshop you will learn the EXACT daily action steps on what to say to your leads, how to compliment, connect, and follow up. You are going to master the skills of how to recruit all month long in your Network Marketing Business!

 

 

InstaBoost Workshop –

Click —> here to learn more here

Instagram is growing FAST! Wouldn’t you like to tap into this platform and learn my exact daily action steps to take everyday to connect with your tribe on Instagram? PLUS you’ll receive my SOS Instagram Tracker released only to my workshop Heelers ONLY!

 

The Leader Lab –

Click —> here to learn more

Are you ready to learn about Marina’s Leader Lab mastermind? See if you qualify click —> here to apply

 

 

30 Day Launch Formula – 

Click —> here to learn more

Duplicate your onboarding of new distributors with my step by step launch plan for social media!

 

 

 


 

The Top 5 Network Marketing Myths That Will Stop You From Achieving Life-Changing Success

Contributed by Craig Schulze

I have spent 15 years in the network marketing industry and have built a thriving business in over 100 countries, travelled the world and earned millions of dollars along the journey.

Having done the work, experienced the challenges – the highs and the lows – and navigated through nearly every situation in the network marketing industry​, my goal is to give you everything I know and have learnt along the way to help you achieve your lifestyle goals.

Along with the journey and having built teams of over 200,000 I have witnessed a common theme that happens over and over again.

That is that people quit too easily. In fact, people quit most things too easy. They quit jobs, gym programs, university courses, marriage, business and they will quit network marketing too. I am here because I want you to be a winner – not a quitter!


Are you a healthy sceptic about the network marketing industry, or is your inner cynic blocking you from finding life-changing opportunities?

As a former engineer in the corporate rat race, who then became an owner of five gyms (who worked far too hard for no lifestyle gain) – I transitioned to a career in network marketing in which I have built a business in over 100 countries. I work from home and have complete “time and financial” freedom.

So I think I can speak from some authority on the need to break down the myths that are preventing some from looking to network marketing as an alternative that has enormous “life-work balance” benefits.

Healthy Scepticism vs Cynicism

Don’t get me wrong – scepticism is healthy. When coming from a place of balanced thought, It is merely a form of due diligence. In fact, the more questions people ask me about my opportunity, the more excited I become because it is just smart to ask the right questions.

The danger is cynicism.

Cynicism is the belief that people are motivated purely by self-interest rather than acting for honourable or unselfish reasons.

Let me ask you this – are you selfish or unethical if you want to have a better life where your work, family, health and lifestyle are balanced to give you the freedom to achieve anything you want to do?

Let’s look at it another way – who would you effect negatively if your work, finances, health and family life are all entirely out of balance and heading for a “train smash”? Certainly not just you – it effects many who surround you when things are not going well.

So, by looking after yourself and improving your life – by default you improve the lives of others – you have a much higher chance of resonating positive effect on those around you.

However, the cynic does not see life through this lens, so they must create myths to uphold belief systems that frame anyone who is wanting to improve their life as people who are inherently selfish or unethical and will do anything to step above the rest.

To be honest, that cynical worldview sounds more like the corporate rat race, and the dog eat dog business world that the masses gravitate to out of fear of “doing something better for themselves”.

Get The Right Information From The Right People

If uninformed myths about network marketing have made you cynical, you could be self-sabotaging your future. There is good, bad, ugly in all aspects of life, so the key is to get extremely good at using healthy scepticism to find and filter the right information from the right people.

As an investor in property, shares and business, I prefer to lead with a healthily sceptical decision-making process that includes speaking to highly credible people – not my broke mate that is just keen to go out on a Saturday night and waste away my Sundays.

The people I take advice from have what I am working towards.

If I want a multi-million dollar property portfolio, I only consider advice from people who have multi-million dollar property portfolio’s. Would you take health and fitness advice from an overweight personal trainer who smokes? NO.

As a seven-figure earner network marketer, I want to show you what myths are commonly spread that dissuade people from finding the real truth about network marketing and how it can help them reach ultimate lifestyle potential.

 


MYTH 1 – NETWORK MARKETING IS A SCAM

As my network and contacts lists have changed over time, this question has rarely come up in conversation. However, for those not yet in network marketing, it is a common myth espoused – so let’s address this Myth first.

Network marketing is an industry just like franchising is an industry, the corporate world is an industry, and the traditional business world is an industry.

You will get a percentage of rotten eggs in any industry – so the myth of network marketing as a scam is like calling traditional business a scam. Are there scammers in the conventional business world? Yes, there certainly are. Does that stop people from setting up and succeeding in ethical business? No!

Network marketing is called a scam by cynics because they often misunderstand it. You have to remember that if someone has a firm belief that doing something to improve his or her life equates to being selfish or unethical – then a raft of myths need to be built around that, to pass on that belief to others.

We know that there are scammers in any industry – so let’s take a look at demystifying network marketing so the cynic in you does not hide opportunities from you that the healthy sceptic part of you could be checking out.

Network marketing is a strategy used by businesses who have products to sell that are built on word of mouth and social networking, that cuts out all the middlemen.

These middlemen include sales reps driving company cars, the human resources teams who are required to train and develop organisations, the advertising and marketing teams, etc.

In traditional business and the corporate world, these – often large – departments are huge money pits of salaries, marketing budgets and many other costs. How can companies afford this? The answer is either A) by increasing the cost of the product, or B) decreasing the quality and cost to make the product.

In businesses using network marketing to distribute their products, the money saved on all of those middlemen costs is used to pay out to its distributor team of word of mouth marketers, and also to improve product quality.

The reality is that there are scammers in any industry, and as there are literally 10,000’s of network marketing companies, you need to do your due diligence just like you do for any other business, job application or investment.

Understanding network marketing is the first step in the right direction by doing the right kind of research.


MYTH 2 – NETWORK MARKETING IS A PYRAMID SCHEME

Pyramid schemes are illegal and they should be because someone will always lose. There are clear distinctions that separate pyramid schemes from network marketing.

Network marketing is a word of mouth method of marketing a business. When people think network marketing is a pyramid scheme, it’s like thinking paid advertising is a pyramid scheme.

Pyramid schemes are not a method of marketing – they are an illegal activity involving deception and theft conducted by unethical companies or individuals. When it comes to avoiding pyramid schemes, you have the same situation as any other traditional business or investment offer on the planet, and that is to do your due diligence. There are a small percentage of bad eggs in every single industry or method of business.

There is always a balance between a network marketing company’s business opportunity (essentially a marketing and sales system) and the company’s products.

If a company is only promoting and selling (for a fee) entry for recruits into an opportunity – to then sell just the opportunity to more recruits – and there is little or no product sold to consumers, then this is NOT network marketing – it is a pyramid scheme where people are rewarded for enticing as many other people as possible to buy a promise of some return of value at a future date.

The tragedy is that they are buying nothing and the pyramid scheme is exposed when investors want their promised returns given. When there is nothing there, it all collapses.

In a network marketing business opportunity, you are paid based on the product/service volume that is sold – not the number of people you recruit to the opportunity. If your organisation is big and lots of products are sold, then you are paid well. If your volumes are small, you are paid accordingly.

In the network marketing industry, if you want to avoid being sucked into a pyramid scheme run by unethical companies, your safest way to know you are joining a legitimate network marketing company is to ensure they are a Direct Selling Association (DSA) company. To be a member of the DSA companies are required to go through a rigorous process that is effectively an audit of their business.

Pyramid schemes are money games where there is NO product, or the product/service has little to no value. Just like scammers, no industry is immune to illegal pyramid schemes.


MYTH 3 – YOU’RE JUST MAKING MONEY OFF YOUR FRIENDS

Here’s the deal. If you are promoting a network marketing company’s opportunity and products that you do not fully believe in, and you are doing it just for your financial gain – then you won’t last long in this game, and your friends and family won’t be very interested in what you are promoting. You will fail. In this case, you won’t be making money off anyone – let alone your family and friends.

If you join a company with a product or service that you are emotionally attached too, then this is a different story.

Your mindset will change to “I need to share this with my friends and family to help change their life”. One of your due diligence points should be that you can be a loud and proud brand ambassador, and you would want everyone you know to benefit from your company’s products. When you do this, you will invariably have some family and friends invest in the product and opportunity you are promoting – BUT they will not be the only ones. You will attract more people outside of your friends and family circles with the attitude of helping others.

Do what you love > Align with what you love > Promote what you love!

For example, for me, if the business opportunity was based on selling cigarettes – no matter how good the opportunity looked I just could not put my name to that business. I have never smoked, and I am anti-smoking.

I actually represent a youth enhancement company that I love, and which has scientific and cutting-edge products that I love, so I get the benefit of ultimate health, looking younger for longer and an opportunity that allows me to live my life by design. I love the company’s principles, I love their products (I use them myself regularly), and I love the opportunity. My heart is in it fully, and so I have no problem at all with recommending it to my friends and family – but they are not the only ones by a long shot, as I have grown my business globally purely because I love what I do, and love what I promote.

People are forever recommending cafes, restaurants, clothing brands to their friends and family. They are doing it because they love the products and the service. However, they are in effect being responsible for the sale, so they should also be receiving a commission for their recommendation.

It is just smart to align yourself and get paid for recommending something you love and believe in, but the key is not aligning with just anything. You have to believe you are helping people look better, feel better, save money, improve health – or whatever your product or service does that you are promoting.


MYTH 4 – ONLY PEOPLE AT THE TOP ARE MAKING ALL THE MONEY

According to a network marketing survey, the number one reason people join a company is because it is launching and they are “the first”.

A launch is the icing on the cake of a business opportunity. However, there are many key points you need to tick off to ensure you are joining a company for the right reasons – and “being first” should not be one of them.

Joining a company purely because it is launching will often end up being a disaster. You are joining a business, so start being a business person and make savvy business decisions rather than succumbing to the “Fear of Missing Out” (FOM).

Timing can be essential because the sooner you know about something, the more opportunity you have to tell people. However, do not confuse the timing of knowing about an opportunity with people at the top making all the money.

The distributors at the top of a network marketing company are not necessarily above everyone else in the “genealogy” of a downline. They have qualified to be at the top of the pay plan not necessarily because they were “the first”. They have got to the top of the pay plan by meeting the qualifications to be at the top of the pay plan. To reach the top of the pay plan means they have gone out into the field and shared the products/service with lots of people, and then helped others who want to build a business do the same.

I have built two incredible businesses during my journey in the industry. The first opportunity was 15 years old, and so there were 10,000’s of people above me in the genealogy. However, after three years I was one of the highest paid distributors. That only happened because I met the qualifications/goals required to progress to the top of the pay plan by going out and working – NOT BY BEING THE FIRST. I got paid according to the size of my business, and my business was bigger than the people above me. To me, that is just fair, and the way it should be.

It is in the corporate world, where the people at the top are making all the money!

The CEO makes the most, the executive team the second most, the senior managers all the way down to the cleaners and other low skilled roles. The only way to make more is to climb the ladder. The only exception to this rule in the corporate world is if your salary is tied to sales bonuses.

Network marketing pays you for your effort and results. Not for joining first.

 


MYTH 5 – MY FRIENDS AND FAMILY GOT BURN’T IN NETWORK MARKETING

Unless you have not done your due diligence properly and joined a pyramid scheme where you’re investing in nothing of value (which as already shown can happen in any industry), it is pretty hard to get burnt in the network marketing industry.

Often you can join your company ranging from a few hundred dollars to a couple of thousand dollars. This usually depends on how much product you want to start with, and often a start-up pack will give you a bit of a discount on the product to start your business. You may also have a business kit and a website cost in this package which is usually less than $50.

So your cost to start your own business as a distributor for a network marketing company is:

1. the cost of buying the products that you use yourself and give samples/sell to others, and

2. the cost of any startup business kit that may involve a website etc

So, you are in business, with a website, with business promotional systems provided, with a product to promote (that you also use), and if you are smart, you will have joined a company and have a global opportunity where you can promote anywhere any time from home.

So how can you possibly get burnt? There are a number of areas to do your due diligence on:

1. If the product is rubbish, you will “get burnt” just like in any other industry. If the “product” is an investment in something that can lose value very quickly – again, a big risk there that you can get “burnt” just like with any high-risk investment.

2. Most ethical network marketing companies will provide FREE training – you just have to be coachable, willing to learn, and follow proven steps! Beware of companies with compulsory expensive training costs – if your network marketing company does not have leaders that provide you with the best training for FREE – then this is a red flag.

Before transitioning to network marketing, I owned five gyms. There was the cost of fit-out, equipment, launch, signage, etc. before I even made one sale. You can certainly end up in hot water doing traditional business when small things go wrong.

The worst-case scenario in network marketing is you do not do anything, you do not make anything, and you consume all of your incredible products. However, you can exit without going bankrupt.

The often bad taste in people’s mouths is the way they were introduced.

If you are prospected by someone with the line: “if you join you will make all of this money” – run a mile!

Remember network marketing is a method of marketing a business and you are paid on product sales, so you cannot join a company and make a heap of money by recruiting more people on the promise of making more money. If someone is doing that, they are partaking in a scam or pyramid scheme as discussed above.

People join people. So if you want to build a business in this industry – you will need to develop and grow into a leader for the company you want to promote. So one of the skills you will learn is how to share the story of your company’s product/service so you become a great information broker, so people can make educated decisions to buy your chosen company’s product.

In today’s society, people do not accept responsibility for their actions and decisions. 99 times out of 100 people have not been burned from network marketing or their company – more likely they have been over promised and under delivered information from an unethical distributor, and they have not done their due diligence. If they took that same approach in the stock market things could become messy.

 


 

In summary, network marketing is one of the fastest growing industries on the planet. I often refer to it as the new age of business. It is the ultimate social business model where you can join a company for a small amount of capital. The product is created already. Your company gives you a website, marketing tools; they pay you and your distributors, they invest in infrastructure for future growth and opportunities. Everything is built for you.

Your responsibility is to go out there and tell the world, and with social media, technology and the internet it is so much easier. If you treat it like a business, it can become a big business, but if you treat it like a hobby, it will be a hobby.

So go out there, find a product or service that you love, you believe in, you can emotionally attach with – become an expert and use social media, technology and the internet to share your information – and when you find someone else that wants to join your tribe teach them to do the same.

 

 

See you at the top!

 

Create Curiosity Posts on Facebook for your Business

Contributed by Coach Brian Fryer

Before I personally enrolled hundreds of people in my network, built teams into the multiple thousands, rose from zero to become a network marketing leader, before there was Coach Fryer…I was, well– ignored.

My friends and family wanted nothing to do with my “pyramid schemes.” Even worse, I used to believe social media marketing meant spreading spammy-looking posts that sent everyone running for the hills.

That’s when I threw myself into studying this new social media marketing world that had sprung up. I spent countless hours learning and testing out how to grow my online presence, develop a brand that attracted the right kind of clients, and create and post content that converts prospects into customers.

Now I help other network marketers do the same for their business. I get a sense of pride and fulfilment when I help fellow network marketers succeed, which is why I’ve taken my experience and started a coaching business so I can share my expertise with people like you.

 

Are you in network marketing and/or direct sales and find that every time you post about your business you receive very little (if any) engagement?

 

Here’s the deal. We get it — you love your products, services, compensation plan, team, etc. You are excited about it, and you should be. However, just because those things excite you, doesn’t mean they will excite your ideal customer or prospect. So, when you go on about this new fab juice that you love, sharing the company name etc., what is your audience doing? Probably heading over to Google to check out what they can about the company. Ah! Networking marketing, must be a scam! Not interested! However, what if you learned how to create curiosity posts on Facebook instead?

Creating curiosity in your audience is 10X more powerful than putting it all out there.

 

 

Especially, on social media. Think about it like this; your friend posts a selfie, and you love her eye lashes. And, you probably want to know where she bought the mascara, or how she got them to pop like they do. Naturally, you would ask her. No one buys a new MAC mascara and blasts all over (and all the time) about this amazing mascara. Although your friends intention wasn’t to sell you the mascara — because she intrigued you with her post, you may just buy some.

 

That, my friends, is the power of word of mouth marketing.

Now, let’s look at two example. The same situation (or product) but much different results. The product is a weight loss shake, from a health and nutrition, network marketing company.

 

Scenario One

[emoji overload] OMG!!! My order just arrived from XYZ company! I just LOVE the way it tastes!!!!!! XYZ has so many great things about it, its great for weight loss, blood sugar, cholesterol, every other ailment you can imagine! WOW this company is more than 20 years old so they obviously know what they are doing! This can help you, so message me now before it’s too late!!!!!

 

Scenario Two

[image of your before and after] Hard to believe that only a couple short months ago that was me. And, this picture doesn’t even begin to describe how I feel inside. Truth is, I wish I hadn’t waited so long to take my health seriously — but better late than never right? Now, if I could only find an activity to become more physically active — any ideas?

 

You might be thinking to yourself that Scenario One is a bit dramatic. And, you would be right, it is. However, it happens all the time. If I were someone looking to lose weight, there are two (2) things I might do if I was reading the first scenario.

  1. Research XYZ company and find all sorts of reviews (good and bad) online.
  2. Ignore the post because I have read the same thing half a dozen times (or more).

Now, in Scenario Two, chances are your before and after would catch my attention first. (people love images) Then, I would want to know how you did it. And, since you didn’t share any of that information on the post, I am probably going to comment or leave you a message.

The different in these two (2) posts — One told us everything whereas the second one created curiosity. Thus, I am probably going to connect with you.

 

 

A number of bad things can happen when you give away all the details:

  1. You kill curiosity. Why would that prospect ever connect with you when you already gave them all the details?
  2. It can sound like you are desperate and trying to convince them of something.
  3. Not everyone cares about all the details. Talking for ten (10) minutes about a subject they don’t care about will just bore them to death.

How to Create Curiosity Around your Network Marketing Business

If you want to create curiosity around your network marketing business, you must take everything down to a simple strategy, or formula. People need to see a few simple steps so that they think – “Hey, I can do this too!”

You want to have prospects saying – ‘Hey, tell me more!’, so you need to create curiosity and let people get excited as they go through the steps of learning about the product, the company, the compensation plan, etc. Our companies put  tools at our disposal these days, and we offer many social media tips and tricks in our own Social Impacters Facebook Group too!

More advantages when you create curiosity around your network marketing business are:

– If it takes you less time to talk to each prospect, you can talk to more people in the same amount of time you have available.

– You won’t be left discouraged when someone says ‘no’. If all you invested in that person were a few minutes, it is easier to pick and move on to the next person.

Instead of pushing away people from your network marketing business, pull them into your world by becoming interesting or attractive to others.

When was the last time you went to Facebook to buy a shake or a bracelet or anything?

You never think about buying anything. This doesn’t mean you don’t buy, but in those circumstances consider what it was that drew your attention to that post or video — what caused you to buy?

People go to Facebook to connect, share, laugh and be social with other.  And yes, looking at who likes, comments and shares their post.  Facebook is about relationships. And, interestingly enough so is network marketing — so why the continuous intention to sell, sell, sell?!

Create Curiosity with these Facebook Posts

 

 

Post Lifestyle Photos

  1. Share what your life looks like.  Your family, what your likes are, hobbies, etc.
  2. People like to work with the people they can relate to, so sharing a bit of your lifestyle helps
  3. Often,  people like to watch pieces of your life, not everything, but be a part of some of it. So, for example if you are talking about going to your favorite restaurant later that night, your interested audience will probably want to know what you ate!

Business-Lite Photos

  1. Share photos of you attending a training or meeting, you and your team – omit where possible any logos, signs, etc. that would give away your company name.
  2. Share the experience on what it would look like when they work with you and the benefits of being an entrepreneur.
  3. If you’ve won some company’s trip, or car incentive post those images too.

Educational Posts

  1. Write something valuable; tips and tricks you’ve learned so other people can learn too. GIVE!
  2. We know entrepreneurs love to take notes and go to trainings.  Whatever you’ve learned, teach that through your posts. This can easily be broken into a dozen posts or more.
  3. If you are in health and wellness, post something about how to lose weight; if you’re in skin care, you can write tips on how to take care of your skin; or you’re in finances, teach about budget.

 

Inspirational /Motivational Quotes

  1. People like to be inspired and motivated.
  2. These are posts that are often the most shared content on Facebook and other social media platforms.
  3. Create images out of quotes where possible. (Canva is a great resource for that)

Create Facebook Live Videos

  1. This is the most effective marketing tool to create curiosity in facebook right now.
  2. Statistics show that Live Videos is the best way to connect and engage with your audience. Including those watching a replay.
  3. If you need some guidance on getting started on Facebook Live — THIS RESOURCEshould help.

You can also curate content that:

  1. Ties in with your products and services
  2. Is directly relevant to your ideal customers’ pain points
  3. Fits in alignment with your industry

Share your story

Furthermore, you are more than the products and services you offer. Therefore, every day, a series of little moments present you with the perfect opportunity to build a deeper connection with your Facebook audience. In addition, the power of storytelling is becoming more and more critical to the network marketing and direct sales industry — master telling yours.

 

Lastly, we hope this post was helpful to you and we would love if you shared it with your teams and/or others who might benefit. And, we would love to hear what curiosity posts have worked best for you — in your business!